Adams County: Stadium name changes, brings in revenue

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Built in 2007, North Stadium is now 1STBANK Field. On Oct. 7, the Adams 12 Five Star School District signed a naming rights agreement with FirstBank Colorado for the field at 12500 Delaware St. in Westminster.

“We’re fortunate to have strong partners who support student success in the Five Star District, from our parents to our staff and local businesses like FirstBank,” said Mark Clark, president of the Adams 12 Five Star Schools Board of Education. “This partnership further illustrates FirstBank’s commitment to investing in the local community.”

The agreement with FirstBank, Colorado’s largest locally owned bank, will generate $1.2 million over the next 10 years to be reinvested into other athletic fields in the district, including Five Star Stadium and the Adams 12 Five Star Schools Veterans Memorial Aquatic Center, both in Thornton, as well as continued improvement at 1STBANK Field.

Superintendent Chris Gdowski said because of the many budget cuts needed over the years, one place the district struggles the most to invest in, is facilities and capital improvements.

“We try to preserve as many assets as we can in the classroom, like keeping class size as low as possible, so that means making choices to not invest in other areas like athletic fields,” he said. “So this agreement is a great way to invest and make improvements at our athletic fields.”

The district began their search for a partnership with a local or national company in June of 2012. Joe Ferdani, communications director for the district, said because of the location of the stadium, right off of I-25, the district felt some type of sponsorship would be feasible.

“We heard from our community about the importance of looking at various funding opportunities,” Ferdani said. “We’ve already done some advertising on buses, so this sponsorship is also a piece of the puzzle, helping with our funding challenges.”

Soon the district will purchase and install a digital LED sign which will be used to display school-related information, district operations information, FirstBank advertisements and information about upcoming events at 1STBANK Field. Bob Deuschle, Executive Vice President of FirstBank and Market President for the North, said he’s excited to sponsor the district and provide support to the activities and programs for students and families.

“We’ve always been dedicated to improving local communities and public schools and school districts have been a key area of focus for our community investments and volunteering efforts,” Deuschle said. “We’re proud we can support the organizations and initiatives that make Colorado a vibrant place to live.”

The stadium, which includes an all-weather track and a field made of synthetic turf, seats about 2,500 people and is used to host football, soccer, rugby, lacrosse, track, graduations and band competitions as well as the youth football league’s Carnation Bowl. After the purchase of the LED sign and other costs, the net revenue from the agreement will be about $821,000. Adams 12 Five Star Schools will continue to own, operate and manage the stadium.

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