Crews working to finish the new Denver Premium Outlets need to finish landscaping and parking around the new shopping mall and make way for the new tenants to move and get set up before Sept. 27 …
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Crews working to finish the new Denver Premium Outlets need to finish landscaping and parking around the new shopping mall and make way for the new tenants to move and get set up before Sept. 27 grand opening.
“It always comes together in the end,” said Simon Premium Outlets CEO, Stephen Yalof. “September is an ideal time for us to open. Its fall and people are back and settled and you get a good dress rehearsal before your first Christmas.”
The next two months will be a rush, he said.
“Now that we are in that 60-day window, the tenants are the stars,” Yalof said. “They are the one will require the most attention and they’ll be doing the most work to get themselves open.”
Yalof said that includes finding more than 500 employees to fill the new mall. Simon has scheduled a job fair Aug. 16 at the Westin Hotel Westminster, 10600 Westminster Blvd.
That includes mall managers and maintenance staff as well as staff for individual retailers.
“It’s going to be primarily for the stores,” Yalof said. “You can walk right in and interview with a dozen different stores in one afternoon.”
Indianapolis-based Simon operates retail operations throughout the country, ranging from luxury malls to mills — like Lakewood’s Colorado Mills — and premium outlets. The outlets feature retailers such as Ralph Lauren and Coach.
Crews began working on the mall at Interstate 25 and 136th Ave. in October 2017. When it’s finished, the site will host 330,000 square feet of retail space.
Like the Colorado Mills mall, the new outlet will feature a single-level racetrack design. Customers can enter the oval-shaped mall from any direction, walking around the covered arcade past every store and winding up back where they started.
“It’s convenient for retailers and for consumers,” he said. “You can shop the entire center and it leaves you right back at your car — and you have not missed a storefront along the way. So theoretically, there is no bad space.”
The center the mall is open from the east to the west, with a food pavilion at the western end. Plans call for several small food vendors there as well as one local sit-down restaurant.
“It’s an open air, outdoor shopping center that has a lot of covered space too it,” Yalof said. “The food pavilion is open to the west because we wanted to take advantage of the views. It looks right out on the mountains.”
An outdoor children’s playground caps off the development’s north end, featuring areas for kids of all ages, ranging from a dinosaur-themed climbing area for younger kids and a 30-foot climbing feature for older kids.
“It’s a very physical area for kids that can play by themselves but also offers team-building.”
But the key draw will be the stores and the prices, Yalof said. The mall features high-end retailers like Ann Taylor, Calvin Klein, Merrell shoes and Vineyard Vines as well as Nike and Under Armour.
Those brands will be discounted between 25 and 65 percent.
“When we grand open in 60 days and it’ll be almost a full complement of retailers,” Yalof said. “But what happens, like it does in all of our shopping centers, there are stores that are a little late to the party. They’ll start opening before the holidays. And then we’ll have one or two stragglers opening after the holidays and that can roll into January. But we build these things for a generation, not for a grand opening so if we have to hold out a bit to get our best retail mix, we’re going to do it.”
Outlets Job Fair
Denver Premium Outlets seeks to fill more than 500 full- and part-time management, sales, guest services, security and customer service positions at a job fair 9 a.m. to 7 p.m. August 16 at the The Westin Westminster, 10600 Westminster Blvd.
Job seekers can bring copies of their resumes for consideration from participating retailers and should be prepared for on-site interviews.
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