A naming conflict with a San Francisco bank led the former Adams County Housing Authority to find a new name that captures the local group’s goals. “We didn’t feel the old name was, as a …
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A naming conflict with a San Francisco bank led the former Adams County Housing Authority to find a new name that captures the local group’s goals.
“We didn’t feel the old name was, as a housing authority, indicative of where were are now,” said Executive Director Peter Lifari. “We also wanted to move away from simply having a conversation about programs and their function and more towards why we exist, to disrupt generation poverty with housing at the foundation.”
The group has converted to a new name, Maiker Housing Partners.
“Including an ‘I’ the name makes a stronger trademark that differentiates it from other groups,” Lifari said. “It’s a truly unique name and no other housing entities have it so there will be no brand confusion going forward.”
The housing authority changed its name in March 2019 to Unison Housing Partners. They were contacted by a San Francisco-based lending group with the same name last year.
Lifari said he’s confident his group could have continued using the Unison name but didn’t want to spend the authorities' money on a legal battle.
“Essentially, they said that they were willing to fight this out in court,” Lifari said. “My thought is even if we prevail, we don’t. My obligation is to steward our resources for housing and I didn’t want to spend a lot of agency money and resources to defend it.”
The new Maiker name better reflects this forward-thinking momentum and the next chapter for the innovative public housing authority serving Adams County.
“Maiker represents the identity and meaning we get from creating a home,” Lifari said in a press release. “For us, creating a home is a combination of a safe, stable and affordable physical space; and a thriving community that provides access to jobs, services, transportation and social engagement for all residents. Our name change also represents a movement away from believing institutions know what’s best for people, and toward believing people know what’s best for themselves.”
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