Remember the Bud Bowl?
If not, you missed out because it was way cool. It was this stop motion animated Super Bowl advertising campaign that matched Bud versus Bud Lite for the ultimate beer supremacy.
The ad campaign even incorporated …
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The ad campaign even incorporated celebrities from the sports world, with Bob Costas, Terry Bradshaw and Tom Landry providing character voice-overs. The Bud Bowl was a blast — well except when they jumped the shark by introducing players from the Bud Dry and Bud Ice teams. Lame.
I even won money on some of the Bud Bowls — well, except in 1991, when I was dumb enough to parlay a Bud Lite win with the team the Harlem Globetrotters were playing that night. Lousy, stupid Washington Generals!
While the Bud Bowl is a thing of the past, this year's Super Bowl is bringing a new — and literal — interpretation to the Bud Bowl. It pits teams from the two states where marijuana is legal: Colorado and Washington.
So, the Broncos will be taking on the Seahawks in the new and improved Bud Bowl. And the novelty is not lost on Colorado lawmakers who passed legislation last year that regulates the newly-created marijuana industry.
"I think it would be funny if instead of Peyton Manning saying, 'Omaha. Omaha. Omaha,' he says, 'Mile high. Mile high. Puff, puff, pass,'" said state Rep. Joe Salazar, D-Thornton. "Then I'd probably crack up."
And can you imagine what the Super Bowl ads are gonna look like for the big game? After voters passed a tax structure for marijuana sales in November, Gov. John Hickenlooper tweeted about marijuana, Cheetos and Goldfish. It's perfect fodder for commercials during a game where some people will be sitting around, watching football, eating Doritos and getting — legally — stoned.
Rep. Johnathan Singer, D-Longmont, sponsored the bill that placed a 25 percent tax on retail marijuana sales in Colorado. Singer — who was hilarious during marijuana committee hearings last year, with his punchy pot quips — is fully aware of the novelty of the Bud Bowl.
"I finally understand how dumb it sounded when I was using all these bad puns," Singer said.
But I'm curious whether lawmakers will be making any marijuana-themed bets on the game. You see it all the time during big games — politicians betting what their state is famous for against what the other politician's state is famous for.
House Speaker Mark Ferrandino, D-Denver, said he won't be making any pot bets with his Washington equivalent.
"I have no desire to get it here or try any from Washington," he said.
I recently spoke with Republican Congressman Mike Coffman. The former state House and Senate member said he won't be making any marijuana bets either.
"I'm sure that there's going to be some elected official somewhere that's going to be trading brownies, or something like that, that are laced with marijuana," Coffman said. "But I'm not going to be one of them."
Singer said he's planning on making a Super Bowl beer bet with a Washington state representative. Singer's going to put up a selection of beers from the fine Lyons-based Oskar Blues brewery.
Congressman Ed Perlmutter, a former state Senator, recently won a beer bet with a San Diego-based House member following the Broncos win over the Chargers.
But Perlmutter told me that he won't be betting marijuana. Instead, he'll be talking smack on behalf of the Broncos this week and will probably bet another case of beer with a Washington politico before the big game.
Come on guys. Beer? Really? Get with the program! Beer is yesterday's news, here. Colorado's and Washington's marijuana legalizations are all over the national news. How could you not bet weed for the big game?
"For one thing, our taxes are better," Singer said. "The same amount equivalentwise is not going to be cost equivalent."
That has to be the coolest and most cerebral argument against making Super Bowl marijuana bets with the state of Washington — because ours is better and cheaper.
"Also, just as a (public service announcement), it still is federally illegal to be mailing this stuff," Singer said. "I know there's going to be a lot of PSA's that we're going to have to do in New York to remind the fans in Washington and Colorado that you can't take it with you."
So forget about any marijuana betting during the Bud Bowl, folks. More importantly — Go Broncos!
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