We have the technology to be green I was impressed but not surprised when I read about new sustainable skis, clothes, and shoes in a recent Westminster Window article. Time and time again, intrepid …
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We have the technology to be green
I was impressed but not surprised when I read about new sustainable skis, clothes, and shoes in a recent Westminster Window article. Time and time again, intrepid companies demonstrate that we have the technology and knowledge to make products better while making them better for the planet. But now I’m wondering why this improvement model hasn’t been applied to our society more broadly.
From wind and solar power to electric vehicles, from cover cropping to recycled building materials, we have the technology and ability to dramatically improve the sustainability of several carbon-emitting sectors - energy, agriculture, transportation, construction.
So why aren’t we doing it? Because nobody is leading the charge.
I challenge our elected officials right here in Westminster, such as state senator Dominick Moreno: Rise to the occasion and be a pioneer in creating a more planet-friendly (and ultimately more people-friendly) society.
These ski, clothing, and shoe companies aren’t making more sustainable products for fun. They’re doing it because they know it’s the path we need to follow to ensure a safe and healthy future. Companies as big as Puma have incorporated sustainability into their triple bottom line. It’s time for our politicians to catch up to the private sector by taking full advantage of the technology we have at our disposal and reducing carbon emissions across Colorado industries.
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